MvVO ART and Accessible Art Fair held a Summer Soiree with new partner, microblogging platform and social networking website Tumblr, on Friday, July 8th, 2016. Tumblr is an important media partnership, in addition to primary media partner Artnet. Guests enjoyed sumptuous cocktails by Stoli Elit Ultra Luxury Vodka, mixed with refreshing and flowery Belvoir Fruit Farms lemonades, while mingling with the artists of the upcoming Accessible Art Fair inaugural New York edition. Tumblr hosted MvVO ART (US partner) and Accessible Art Fair at their New York Headquarters. The Stoli Elit team brought along its stunning ballerinas to entertain guests. Additionally, Brussels Airlines provided a Sharingbox customized photo booth to offer guests a fun and memorable experience.
MvVO ART and Accessible Art Fair celebrated the addition of Tumblr as their latest partner, providing a major social media platform and press coverage for the November 2016 Accessible Art Fair New York edition. Other partners include Neuhaus chocolates, who offered guests delectable pralines, and BelCham (the Belgian-American Chamber of Commerce in the US).
A mix of artists, press, sponsors, partners and art buying public attended the event, with notable attendees including: Maria van Vlodrop (Founder of MvVO ART & Co-Founder of the Accessible Art Fair New York Edition), Stephanie Manasseh (Founder of the Accessible Art Fair), Valentine Uhovski (Tumblr Fashion & Arts Director), Marc Calcoen (Belgian Consulate General in New York), Christophe Allard (Christophe Allard, Director North America, Brussels Airlines), Brenda von Schweickhardt, Ara Ohanian, Genevieve Ohanian, Linda Yaccarino and Claudio Madrazo.
Marc Calcoen and Miek Calcoen
Genevieve Ohanian andAra Ohanian
Pieter Vanderbeeken and Christophe Allard
Brenda Schweickhardt and Jan Planit
An hour into the event, the three event hosts Maria van Vlodrop, Stephanie Manasseh and Valentine Uhovski requested the guests attention to thank them for attending the event and celebrating their new partnership at the upcoming Accessible Arts Fair New York. Valentine Uhovski highlighted the important media channels that Tumblr look forward to expanding together with MvVO ART for the Accessible Art Fair New York Edition. Maria van Vlodrop mentioned the importance of the new partnership to create awareness around the artists participating in the fall art fair, and Stephanie Manasseh elaborated on the Accessible Art Fair and its dedication to creating an accessible platform for emerging artists of quality to showcase their work. All three hosts thanked guest, partners, sponsors and everyone who helped make the event a success.
Stephanie Manasseh, Valentine Uhovski and Maria van Vlodrop
Linda Yaccarino, Maria van Vlodrop, Claudio Madrazo
Accessible Art Fair New York for top emerging and mid-career artists of quality takes place at The National Arts Club in Gramercy Park, New York, this November. Approximately 60 carefully selected artists will exhibit paintings, sculptures and photography encompassing a variety of styles. The prominent jury which handpicked these artists included experts from Sotheby’s, Gagosian Gallery, Christie’s Collectrium and Artnet. The artists selected will be offered the opportunity to show their art during the Accessible Art Fair’s New York edition month-long fair in November 2016 at The National Arts Club, whose mission is to stimulate, foster and promote public interest in the arts – providing artists with a platform to be discovered by the art world, collectors and the general public.
The Accessible Art Fair, which is a concept originating from Brussels by Founder Stephanie Manasseh, breaks with traditional art boundaries. The artists are in direct contact with an art buying public as well as art influencers. Maria van Vlodrop, founder of MvVO ART, US partner of the Brussels Accessible Art Fair, and co-founder of the Accessible Art Fair New York Edition edition, describes the fair as a unique concept that she felt compelled to bring to New York given the wealth of talent looking to exhibit in one of the world’s most prominent art metropolises: “I am proud to partner with Stephanie and bring this new art fair to New York City and support emerging and established artists of quality in such an intimate venue as The National Arts Club in Gramercy Park.” Notable members of The National Arts Club include Martin Scorsese and Uma Thurman and works by famous artists such as Dali and Jeff Koons have been exhibited at the club.
Keeping in line with the Accessible Art Fair guidelines, artists get to keep the majority of their proceeds for work sold at the fair thanks to corporate sponsors committed to supporting the artists. European sponsors of the Accessible Art Fair have included BMW and Montblanc. All sponsorship or other inquiries for the 2016 New York Accessible Art Fair should be addressed to firstname.lastname@example.org.
To view the artists that are participating in the November Accessible Art Fair New York Edition, please visit the MvVO Art Tumblr page: http://mvvoart.tumblr.com
About MvVO ART:
MvVo ART is in the business of creating opportunities for emerging and established artists of quality, collectors, corporate art sponsors and their guests to discover each other. At its debut in November 2016, MvVO ART will bring the Accessible Art Fair from its home in Brussels to the heart of the New York Art scene: The National Arts Club at Gramercy Park in Manhattan for a month long exhibition (November 1 to November 25, 2016). Maria van Vlodrop is the Founder and President of MvVO ART. In a new venture, Maria has partnered with Stephanie Manasseh, Founder & Director of Accessible Art Fair, to co-found and direct the Accessible Art Fair’s New York edition, uncover new talent and encourage organizations to associate their brands with art to provide their customers with unique experiences.
A sponsor: Brussels Airlines
A sponsor: Neuhaus
For more information about MvVO ART, visit http://www.mvvoart.com/
About the Accessible Art Fair:
Accessible Art Fair’s mission is to offer a platform for artists and designers and make them accessible to a discerning audience. Accessible Art Fair offers the opportunity to purchase quality works of art and meet the creators behind the work. All their works are carefully selected and hand-picked by a panel of experts and guaranteed the quality of the art presented. Accessible Art Fair is the place to discover great talent. The Accessible Art Fair also strives to make the art purchasing experience as pleasant as possible by removing the barriers between the buyer and the artist. Founder Stephanie Manasseh started the organization in 2007 with the goal to create a platform for both talented emerging and established artists to sell their work to the art buying public.
Tumblr is a digital platform where millions of people access the Internet’s cultural dialogue by sharing their ideas, perspectives, and passions through endless types of media. A home for creativity and expression, Tumblr fosters the formation of engaged communities, meaningful relationships, and diverse identities. The content and conversations that start on Tumblr spark culture around the world, entertaining, inspiring and informing a massive global audience. Founded in New York City in 2007, Tumblr is an independent subsidiary of Yahoo.
PRESS CONTACT (for MvVO & Accessible Art Fair New York Edition):
Norah Lawlor | Lawlor Media Group | www.lawlormediagroup.com
Norah@lawlormediagroup.com | Tel: (212) 967-6900
Facebook: | Instagram: lawlormedia | Twitter: @LawlorMedia
Photo Credit: Patrick McMullan/Marcello Cutti Jr./Teresa Pyskaty/Olivia Olsen