Morphew, the high-end vintage clothing archive of over 5,000 rare fabrics and designs, founded by Bridgette Morphew and Jason Lyon, is moving to a new location, and to celebrate, are holding an unprecedented moving sale where the majority of perfectly restored archive pieces will be available for under $100. Morphew, is holding a sample sale in honor of them moving locations, with the majority of perfectly restored pieces, including items from Emanuel Ungaro, Giorgio Sant Angelo, Karl Lagerfeld, Gianfranco Ferre. Lucky VIP’s will have priority access between November 9th and 11th, before the brand opens up its doors to the public at 10am on November 14th for a month long sale. To get a chance of receiving VIP access, firstname.lastname@example.org.
The one-of-a-kind sale will feature pieces over 1,000 pieces from various decades, but expect to see a lot of Victorian lace, art deco dresses and prints and form fitting frocks from the 1950’s. Over 1,000 samples, collected by the founders over the past 15 years and while the majority will be affordable, there will be the chance to snap up some of the high-end vintage pieces that the duo are known for sourcing so get their early to see a Emanuel Ungaro, Giorgio Sant Angelo, Karl Lagerfeld, Gianfranco Ferre.
Morphew is frequented by design houses who scour the racks of vintage Halston, Schiaparelli, Moschino, and Chanel pieces for inspiration, while fashion icons including Nicole Richie, Kate Moss, Kim Kardashian and Florence Welch are frequent wearers of their pieces.
Alongside the highly curated collection of rare pieces that are kept in their original form, Bridgette and Jason founded Morphew Lab – a place where antique fashion, contextual history, future trends and technology meet. Bridgette and Jason create original designs that are built using vintage fabrics to create unique pieces that are both modern, and ripe with historical references. The duality and tension that exist between antique pieces and contemporary fashion serve as a limitless source of inspiration for Bridgette and Jason.
About Bridgette Morphew:
]While still a college student in Florida, Bridgette Morphew started her first business, Victim Clothing, a t-shirt company. The business quickly grew into a pop-culture phenomenon, and was featured in Rolling Stone and The New York Times. Upon graduating, Bridgette to New York City where in 2005, she started Paradox Designs to collect and curate rare fashion artifacts to provide fashion designers with an exclusive source of historical context. With a collection of over 5,000 pieces, Paradox is now a well-respected resource for the world’s most celebrated designers. Bridgette’s unique vintage archive sparked interest among trendsetters and so in November 2013 Bridgette and her team created a new brand, Morphew to serve a fashion-loving retail clientele.
About Jason Lyon:
Jason Lyon has an eye for the rare and the exquisite. A self-taught 20th century fashion historian, Lyon has a vast and insatiable thirst for knowledge and his unique combination of knowledge and enthusiasm gives him the tools to innovate and expertly rework vintage archives for Morphew Lab. For Jason, a meaningful artifact is what he calls “a rare anomaly of fashion history.” As such he is drawn to pieces from both the world’s most famous as well as forgotten designers.
About Morphew Lab
In the process of constructing one of the world’s most extensive antique fashion archives, Bridgette and Jason began adapting vintage pieces to a contemporary audience. With direct feedback from designers, coupled with access to vintage fashions spanning more than a century, they got to work on Morphew Lab, a place where antique fashion, contextual history, future trends and technology meet. Morphew Lab goes beyond the notion of reclamation; it reinvents designs that are at once timeless and of its time. With the belief that restoration and creation go hand-in-hand. Morphew and Lyon carefully select fabrics and pieces combining historical with contemporary silhouettes, fabrics and techniques, morphing them into wearable, relevant and aspirational garments. The result is a collection of unique, trend-forward designs with strong historical contexts. Morphew Lab is a place where the past meets the present, while instrumentally impacting the future of fashion.
– Founders: Bridgette Morphew & Jason Lyon
– Showroom address: 241 West 37th Street and moving to 260 West 36th street,
– Website: www.MorphewConcept.com