If you happen to find yourself strolling along Houston Street any time soon—in between the scattered assortment of high-end boutiques and bodegas—you might suddenly find yourself taking pause. Why? Because oddly situated among all the stores and early 20th century walk up apartments apartment buildings stands a glass and steel tower rising thirteen stories high that combines urban grittiness and luxury living at its finest.

Jones LES (the actual address itself is 311 East Houston Street) offers all of this and more. Equally notable is the fact that it is one of only a handful of new developments in the area over the last couple of years, even despite the fact that the Lower East Side currently ranks among the top five fastest growing neighborhoods in all of New York City. Developed by Halpern Real Estate Ventures and designed by architectural firm Stephen B. Jacobs Group, one of the first things that strikes you as you walk in is that you don’t feel like you’re in an apartment building at all. Instead, you immediately get the feeling that you’ve walked into a boutique hotel where art deco chairs and a pool table sit towards the side.

Making Jones LES even more attractive are the abundant amenities, including a 24-hour doorman, a lobby lounge, fitness center, lobby-lounge, fitness center and a private garden offering exclusive street access. On top meanwhile, residents can have access to a landscaped roof deck that features a sun terrace with misting shower, private dining and grilling areas, a big-screen TV and panoramic 360-views from every angle of Manhattan.

In fact, it’s the views that gave it that name, according to leasing manager Chris Windel. “Back in the 1800s, there was a very prominent Judge named Thomas Jones who lived in the area and his home and private gardens sat on the highest point of the Lower East Side. At the time, the area—which later became Jones Hill—was the highest point on the lower east side—and we sought to recreate that with our views.”

What’s more, residents who live in one of the 62 units will be surrounded by every comfort and convenience imaginable—from solar shades, casement style windows and natural finish oak flooring to a washer and dryer in every residence. Other features include custom Italian cabinetry, stainless steel appliances and pull down faucets with spring spouts, as well as private terraces and pantry closets in select units. Additionally, the building is rent stabilized and because of its HBD Affordable Housing designation, residents have access to free WIFI, FIOS, heat and electricity.

Douglas Elliman has been selected as the property’s exclusive marketing agent.

For more information, visit www.jonesles.com.