550 Madison Avenue is the new it-window display this holiday season, available now to see through January 4th. Parsons School of Design MFA students were asked to create pieces for the building’s window holiday display in collaboration with Swarovski, the Austrian luxury cut-crystal producer. The collection brings sparkle, luxury and elegance to the previously bare windows of this iconic postmodern Midtown skyscraper. The organizers of this installation are excited to be a part of the New York City holiday window display tradition, and hope that New Yorkers and tourists alike will stop and marvel at Swarovski inspired fashion couture.
“It is quite a thrill for our students, and we cannot thank the new owners of 550 Madison Avenue enough for giving them this extraordinary opportunity” – Burak Cakmak, Dean of Fashion at Parsons School of Design.
This installation isn’t the first time that Parsons Fashion students displayed their work in a Manhattan window display. This past June, 37 seniors from the BFA Fashion Design program were asked to display their work in five storefront windows at Saks Fifth Avenue, on 50th street.
One Senior whose work was displayed reflects on the Saks 5th Ave opportunity: “After putting my blood, sweat, tears, and soul (all quite literally) into my thesis collection, seeing my designs proudly standing within Saks Fifth Avenue is a true dream. Having my work recognized on such a high level by such an esteemed company has reinforced and strengthened my drive to continue to explore and create.” – Aven Helford, BFA Fashion Design 2016
Parsons School of Design, located at 66 5th Avenue, is a global leader in art and design education, with programs that span the full range of design disciplines. The University has an amazing Alumni network which include but are not limited to Tom Ford, Marc Jacobs, Kay Unger and Alexander Wang. It’s amazing to see student’s work popping up around the city, and our team at NY Undressed can’t wait to see their next design display.